Information Technology Trends Research Paper Example | Topics and Well Written Essays - 500 words

Information Technology Trends - Research Paper Example Antà ³n, P. S., Silberglitt, R., & Schneider, J. (2001).  The Global Technology Revolution: Bio/Nano/Materials Trends and Their Synergies with Information Technology by 2015. This work comprises the most important issues of information technology development. Technological trends, such as information processing, practical implications of false memories, recognition and other phenomena. The most important fact is that people are able to design robots, information systems and other innovations may be developed on the basis of new developments in information technology. Bednarzik, R. W. (2005). Restructuring Information Technology: Is Offshoring a Concern? Employment Trends by Industry and Occupation Suggest That Offshoring in the Information Technology Sector Occurs, but Not to a Great Extent.  Monthly Labor Review, 128(8), 11+. The role of modern trends in information technology is important for international employees. Therefore, a reconsideration of information technology’s role in professional experience of every employee is of crucial concern. When combining trends of globalization and information technology development, it is evident that white-collar services are of the utmost importance nowadays. It is underlined that employees’ training in information technology innovations requires huge costs, but making investments into this sphere is very important for any international company. Godwin-Jones, R. (2008). Emerging Technologies Mobile-Computing Trends: Lighter, Faster, Smarter.  Language, Learning & Technology, 12(3), 3+. This article is focused on a specific issue of mobile computing field’s developments. In this are, such trends as advanced usability, faster networking are of great concern. The developments of modern iPhones from Apple, Google-led Android phones indicate a high level of competitiveness in the field of mobile computing. Thus, this article is interesting and many

Marketing of luxury brand-VERSACE Dissertation Example | Topics and Well Written Essays - 7000 words

Marketing of luxury brand-VERSACE - Dissertation Example Luxury products have currently become reasonably priced to more customers, especially for youth and hence, luxury brands have the probability to grow and establish their reputation globally (Semenik, 2001, p. 39). During the early part of 1990s, a number of luxury brands began to initiate their brands in China. The major cause for it is China being the world’s leading market. The Chinese market signifies a huge population and sturdy financial development. More significantly, Chinese customers - including students - have become more affluent than ever before, they are more accommodating towards western style traditions and they have a strong aspiration toward luxury products. In 2010, a study revealed that more than 15 million of existing and potential luxury brand customers are Chinese (Zarrella, 2009, p. 77). The combination of synchronizing the marketing communications across all medias together with the social media, the huge impact that social has for both individuals as w ell as businesses, the pace at which things progress within this field, and the comparative insufficiency of existing research regarding this field all are the bases for this study (Vivian & Anspaugh, 2000, p. 12). With reference to the discussion above, this study will also explain how companies can benefit from in social media in developing marketing messages to attract young customers including students. Figure 1: Growth of Internet Users from 1995 to 2010 (Malacrida, 2011, p. 122) During the past fifteen years, a huge amount of individuals have been able to access the Internet as a way to correspond, shop and collect data regarding pertinent issues and Versace gets the maximum benefit from this situation by modifying its marketing communication strategy. As soon as Versace started to recognize the transformation and saw the potentials of the Internet, it created new approaches to portray itself and speak to consumers via the online segment. Most of the companies started to gener ate static websites during the early phase, which became more dynamic â€Å"after the implementation of Web 2.0 in the early 21st century. With the implementation of Web 2.0 companies were not only able to present themselves, but also the establishment of two-way communication channels on the websites was technically possible† (Duncan & Moriarty, 2005, p. 11). This helped almost all luxury brands, including Versace, to respond more capably to the requirements and needs of customers. With the development of Web 2.0 the ‘so-far-inactive’ student was now capable of becoming a dynamic and processing user. The factor of consumers now being competent to develop, amend and remark on web material became commonly known as user generated content. The currently visible results of this content are blogs, YouTube, Facebook and other various platforms where users can correspond or share content with one another. Once businesses offering luxury brands realized how excited users were